How traditional asset managers GO ROBO. Omnichannel advice and hybrid robos.

As the robo-advice industry grows it is attracting the attention of traditional asset management firms. These companies want to offer what their clients need — easy money management — while at the exact same time attract more funds to manage. Today they may be losing assets to the startup robo-advisor firms. Last year, Fidelity Investments, Charles Schwab Corp. and The Vanguard Group have either created their own digital services unit or partnered with an existing robo business. We are sure the other large firms will join the trend.

After the great success of robo advisors launch by Ameritrade, Vanguard or Charles Schwab the main question for traditional financial advisors is not if to invest in new robo-technology but how to bridge the gap.

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Traditional financial advisors decide on hybrid model

Following in the footsteps of the stand-alone digital robo-adviser is a hybrid model, combining automated and traditional human services. The model offers a live company-employed financial advisor in combination with online automated services in areas such as asset allocation and rebalancing.

Hybrid Robos = Combining Human and Automated Wealth Advice

The report by My Private Banking Research projects a robust future for the hybrid model of robo-advisor. The research implies that the hybrid models will grow to $3.7 trillion assets world-wide by 2020 and $16.3 trillion by 2025, 10% of all investable worldwide assets.

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The main expectation for robo-advisors is to utilize more human-like interfaces and features, and for human advisors to adopt more robo-advisor-like features.

See our Robo Advisor Software:

See our Robo Advisor Software

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